eee degree
marketer
builder
the marketer who builds.
i studied electrical engineering and spent most of it shipping things. now i build the tools my marketing runs on: budget trackers, roi dashboards, growth trackers. if there's a spreadsheet problem, i'll turn it into a dashboard.
built at cult
previews are illustrations. the real numbers stay inside cult.
tools i built at cult
brand budget · finance
po tracker
every purchase order in 1 place, so brand budget, finance and vendors stop living across 6 different sheets.
campaigns · media · google analytics
campaign & media roi
spend in, traffic and revenue out, per campaign. connected to ga, so every rupee has a result next to it.
influencer marketing
influencer roi
what each creator cost against the views and clicks they drove. this is where the cpv targets come from.
social · every 14 days
instagram growth tracker
followers, reach, profile visits and link taps, logged every fortnight and charted as trends.
retail · online + stores
city & category dashboard
online and store revenue by city and category, with traffic by channel. upload the latest sheet and it refreshes.
before cult
stuff i shipped in college
product owner
studytub
a free one-stop platform for b.tech notes.
5K+
unique visitors550K+
requests served
view project ↗
unique visitors550K+
requests served
product owner
opentek
an open source community, built and launched on product hunt.
300+
community members500
users
view project ↗
community members500
users
founding member
college's first coding club
helped start it, then took it to the moon.
community & marketing intern
girlscript summer of code
ran the socials across linkedin, discord, instagram and twitter for a national open source program.
8K+
applications handled
applications handled
building right now
my own audience
runs, gym, bangalore and marketing yap, posted as reels and carousels. come watch it grow.
the scrapbook
my fav section, obviously
i'm a fun one to be around, through the good and the bad times. receipts below.