15 months, 1 guy, 160K new followers
i joined cultstore when the gram was around 60K. no agency, no big team. as of oct 26 it's past 220K, with brand films, creator collabs, athlete launches and a lot of reels i ideated, scripted and directed myself.
220K+followers, up from 60K
30M+organic views a month
100M+views from creator partnerships
10+brand campaigns, end to end
show me:
creators & collabs
other people's audiences, our story
the playbook: pick the right person, hand them the product and a loose brief, then get out of the way.
creator collab · @chirag.walunj
5M views
an 8K-follower creator, our walkpad and zero rules. he walked 10,000 steps backwards on it. ~5M organic views and 130K likes later, that's the playbook.
watch it ↗
brand films & product
stuff i helped bring life
enjoyed the beautiful and life taking process of making a brand film
1. the customer is the herocult is the enabler. athletes and creators show how the brand keeps you going, never the other way round.
2. write it like a personif a caption sounds like a brand wrote it, it gets rewritten.
3. try a lot, double downmicro-dramas, athlete stories, spark content. anything that hits 3x normal reach is a win, so we make more of it.
4. read the numbers every 14 daysfollowers, reach, profile visits, link taps. tracked fortnightly on a dashboard i built.
want this for your brand?